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Better Hair. Fact. Packed with nutrients, this vitamin-enriched shampoo uses Theorie’s advanced oxygen-infused technology to harness the true power of Argan Oil. Provides deep-down moisture and a lustrous shine. Theorie’s exclusive blend is rich in Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins, all functioning together...

A reforming shampoo with argan oil, frankincense oil and keratin, provides moisture and smoothness to distressed, lackluster locks, while working to repair and protect hair from future damage. After first use, hair is resilient and luminous.  Suitable for all hair types. Benefits: Nourishes and revives dull,...

Better Hair. Fact. Packed with nutrients, this enriching conditioner uses Theorie’s advanced oxygen-infused technology to harness the true power of Argan Oil. Provides moisture that instantly penetrates deep down into the hair shaft, creating radiant shine and softness while strengthening your follicles. Embodied with an exclusive...

Intense Hydration for All Hair Types Theorie Amber Rose Hydrating Shampoo brings intense moisture back to dry, dull and damaged hair. Packed with emollient properties to increase absorption, eliminate tangles and add shine, Theorie Amber Rose Hydrating Shampoo gently cleanses and nourishes all hair...

Brighten and Restore Beautiful Blonde and Silver Hair Theorie Purple Sage Brightening Conditioneris professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation is infused with keratin to seal pores and reverse damage. Grapeseed oil and helichrysum extract...

THEORIE PURPLE SAGE BRIGHTENING SHAMPOO 800ml Theorie Purple Sage Brightening Shampoo is formulated to brighten and restore beautiful natural tones to blonde and silver hair. Over time Blonde Hair turns brassy, silver hair turns yellowy and both can become parched, losing bounce, softness and...

Intense Hydration for All Hair Types Theorie Amber Rose Hydrating Conditioner brings intense moisture back to dry, dull and damaged hair. Packed with emollient properties to increase absorption, eliminate tangles and add shine, Theorie Amber Rose Hydrating Shampoo gently cleanses and nourishes all hair...

Purify and restore with a dual botanical blend of charcoal and bamboo extract. This sulfate-free shampoo works well for all hair types and is safe for color- and keratin-treated hair. Use it once or twice a week as an “exfoliating” treatment for your hair....

Stimulate hair follicles with this invigorating shampoo for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.

Brightens Blonde and Silver Hair Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum Extract revitalise hair texture, smooth...

The Power Of Argan Oil Packed with nutrients, this enriching Theorie Argan Oil Reforming Conditioner uses advanced oxygen-infused technology to harness the power of Argan Oil. Restoring deep-down moisture and smoothness to distressed hair. An exclusive blend rich in Vitamin E, Omega 6, polyunsaturated fatty acids and silk...

Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair Theorie’s most advanced nourishing and rejuvenation system, Helichrysum Nourishing Hair Mask, enhanced with hyaluronic acid and ginkgo biloba leaf extract, provides a comprehensive solution for dehydrated, fragile tresses. Uniquely designed to nurture hair follicles, this potent emollient deeply...

The Power Of Argan Oil This vitamin-enriched Theorie Argan Oil Reforming Shampoo uses advanced oxygen-infused technology to harness the power of Argan Oil. Restoring deep-down moisture and smoothness to distressed hair. An exclusive blend rich in Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins work together...

The Power of Amber Rose Bring intense moisture back to dry, dull and damaged hair with the Theorie Amber Rose Hydrating Conditioner. Packed with emollient properties to increase absorption, eliminate tangles and add shine, this hydrating conditioner deeply nourishes and strengthens all hair types. Formulated with Rose...

Stimulate hair follicles with this invigorating conditioner for all hair types that encourages natural shine and resilience. Strands are renewed with naturally antiseptic tea tree oil, mineral-rich ginger root extract, moisturizing grape-seed oil, strengthening keratin and energizing ginkgo biloba leaf extract.  

For Damaged, Colour Treated Hair Theorie Pure Professional Restoring Shampoo reverses damage and restores weak strands, renewing life and luminosity in damaged, colour treated hair. Discover Theorie Pure Professional hair care, these exquisite blends of botanical extracts, amino acids, proteins and oils nourish, repair...

Better Hair. Fact. Packed with nutrients, this enriching conditioner uses Theorie’s advanced oxygen-infused technology to harness the true power of Argan Oil. Provides moisture that instantly penetrates deep down into the hair shaft, creating radiant shine and softness while strengthening your follicles. Embodied with an exclusive...

Restore Shine & Heat Protection Use better products, get better hair. That’s our Theorie. Theorie Marula Oil Smoothing Hair Serum is a lightweight, fast-absorbing hair serum which seals the hair cuticle for a satin finish, while halting damage from heat and environmental stressors. Marula oil...

The Power Of Purple Sage Brighten and restore vibrant blonde and silver hair with the Theorie Purple Sage Brightening Shampoo. Professionally formulated to neutralise brassy and yellow tones. Infused with keratin, sage extract, helichrysum extract and grapeseed oil, this shampoo gently cleanses and revitalises hair texture to...

Save Dry, Frizzy Hair with the Power of Sage and Marula Oil Luxuriously potent botanical hair care, infused with the essential nurturing power of marula oil and sage – a plant so rich in vitamins and antioxidants that its scientific name, Salvere, means ‘to be...

For Damaged, Colour Treated Hair Theorie Pure Professional Restoring Conditioner reverses damage and restores weak strands, renewing life and luminosity in damaged, colour treated hair. Discover Theorie Pure Professional hair care, these exquisite blends of botanical extracts, amino acids, proteins and oils nourish, repair...

For Dry Frizzy Hair Theorie Pure Professional Smoothing Conditioner transforms dry unruly frizz, with deep strand hydration and repair, for utterly smooth, sleek, shiny hair. Discover Theorie Pure Professional hair care, scientifically crafted with elemental botanical complex. These exquisite blends of botanical extracts, amino...

Better Hair. Fact. Packed with nutrients, this vitamin-enriched shampoo uses Theorie’s advanced oxygen-infused technology to harness the true power of Argan Oil. Provides deep-down moisture and a lustrous shine. Theorie’s exclusive blend is rich in Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins, all functioning together...

The Power of Helichrysum Renew dry, brittle or overprocessed hair with the Theorie Helichrysum Nourishing Shampoo. Featuring an exclusive formula infused with helichrysum extract designed to deeply penetrate the hair shaft, moisturise and restore. Ideal for normal, coloured and keratin-treated hair, this gentle yet effective cleanser protects...

The Power Of Purple Sage Brighten and restore vibrant blonde and silver hair with the Theorie Purple Sage Brightening Conditioner. Professionally formulated to neutralise brassy and yellow tones. Infused with keratin, sage, helichrysum extract and grapeseed oil, this conditioner seals the cuticle and revitalises hair texture to...

Refresh and Recharge Hydrate and refresh strands with irresistibly scented Theorie Amber Rose Hydrating Travel Pack. Naturally antiseptic rose flower extract effortlessly blends with vitamin-rich sage essential oil, strengthening keratin protein and moisturising hyaluronic acid. Proprietary amino complex replenishes essential proteins and nutrients to strengthen and...

Save Dry, Frizzy Hair with the Power of Sage and Marula Oil Luxuriously potent botanical hair care, infused with the essential nurturing power of marula oil and sage – a plant so rich in vitamins and antioxidants that its scientific name, Salvere, means ‘to be...

For Damaged, Colour Treated Hair Theorie Pure Professional Restoring Shampoo reverses damage and restores weak strands, renewing life and luminosity in damaged, colour treated hair. Discover Theorie Pure Professional hair care, these exquisite blends of botanical extracts, amino acids, proteins and oils nourish, repair...

Smooths and Eliminates Frizz Theorie Pure Professional Glossing Serum hydrates, shines and eliminates frizz with no weight. This sheer hydrating serum adds pure shine with no after-feel. Discover Theorie Pure Professional hair care, scientifically crafted with elemental botanical complex. These exquisite blends of botanical...

The Power of Tea Tree and Ginger Enhance hairs natural shine and resilience with the Theorie Tea Tree and Ginger Shampoo. This stimulating and invigorating shampoo renews hair with refreshing tea tree oil, mineral-rich ginger root, moisturising grapeseed oil, strengthening keratin and energising gingko biloba. Amino Complex...