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Lacklustre to Luminous Silk Argan oil, shea butter and hyaluronic acid deliver intense hydration, transforming lacklustre strands into luminous silk. In as little as one treatment, Theorie Restoring Hair Treatment Mask restores proper moisture balance. The hair cuticle is enriched, and shine and elasticity are cultivated. Dull and...

Balance and Tone Brighten blonde and silver hair. Theorie Purple Sage Brightening Travel Pack supports radiance and eliminates brassy tones for brighter, more vibrant highlights, blonde and silver hair colours. Violet-toned formulas boosted with encircling sage extract, strengthening butterfly pea flower extract, stimulating ginkgo biloba leaf...

The Power Of Marula Oil Halt damage and transform frizz with the Theorie Marula Oil Smoothing Shampoo. Gently cleanse impurities, excess oil and product build-up from the hair while enriching with the power of marula oil, argan oil and sage, a plant rich in vitamins and antioxidants....

The Power Of Marula Oil Halt damage and transform frizz with the Theorie Marula Oil Smoothing Conditioner. Deliver extraordinary shine and smoothness to dry, brittle hair, while enriching with the power of marula oil, argan oil and sage, a plant rich in vitamins and antioxidants. Frizz is...

The Power of Helichrysum Renew dry, brittle or overprocessed hair with the Theorie Helichrysum Nourishing Shampoo. Featuring an exclusive formula infused with helichrysum extract designed to deeply penetrate the hair shaft, moisturise and restore. Ideal for normal, coloured and keratin-treated hair, this gentle yet effective cleanser protects...

Strengthen, shield and hydrate all hair types with Theorie Argan Oil Restoring Hair Serum. Nutrient-rich argan oil infuses antioxidant vitamin E and fatty acids into hair, restoring softness and shine to damaged strands. This heat protectant serum is easily absorbed to lock in moisture, renewing hair...

The Power of Amber Rose Bring intense moisture back to dry, dull and damaged hair with the Theorie Amber Rose Hydrating Shampoo. Packed with emollient properties to increase absorption, this hydrating shampoo eliminate tangles and add shine, gently cleanses and nourishes all hair types. Formulated with Rose...

Helichrysum Extract Nourishes Dry, Brittle and Over-Processed Hair The inherent benefits of helichrysum extract work powerfully in this exclusive TheorieHelichrysum Nourishing Conditioner formula that conditions, detangles and hydrates. Ideally suited to nourish dry, brittle tresses suffering from the effects of excessive heat, over-processing or environmental...

Lacklustre to Luminous Silk Argan oil, shea butter and hyaluronic acid deliver intense hydration, transforming lacklustre strands into luminous silk. In as little as one treatment, Mask restores proper moisture balance. The hair cuticle is enriched, and shine and elasticity are cultivated. Dull and...

The Power of Tea Tree and Ginger Enhance hairs natural shine and resilience with the Theorie Tea Tree and Ginger Conditioner. This stimulating and invigorating conditioner renews hair with refreshing tea tree oil, mineral-rich ginger root, moisturising grapeseed oil, strengthening keratin and energising gingko biloba. Amino Complex...

For Damaged, Colour Treated Hair Theorie Pure Professional Restoring Mask reverses damage and restores weak strands, renewing life and luminosity in damaged, colour treated hair. Discover Theorie Pure Professional hair care, these exquisite blends of botanical extracts, amino acids, proteins and oils nourish, repair and...

For Damaged, Colour Treated Hair Theorie Pure Professional Restoring Conditioner reverses damage and restores weak strands, renewing life and luminosity in damaged, colour treated hair. Discover Theorie Pure Professional hair care, these exquisite blends of botanical extracts, amino acids, proteins and oils nourish, repair and...

Smooths and Eliminates Frizz Theorie Pure Professional Glossing Serum hydrates, shines and eliminates frizz with no weight. This sheer hydrating serum adds pure shine with no after-feel. Discover Theorie Pure Professional hair care, scientifically crafted with elemental botanical complex. These exquisite blends of botanical extracts,...

The Power Of Marula Oil Halt damage and transform frizz with the Theorie Marula Oil Smoothing Shampoo. Gently cleanse impurities, excess oil and product build-up from the hair while enriching with the power of marula oil, argan oil and sage, a plant rich in vitamins and antioxidants....

The Power Of Marula Oil Halt damage and transform frizz with the Theorie Marula Oil Smoothing Conditioner. Deliver extraordinary shine and smoothness to dry, brittle hair, while enriching with the power of marula oil, argan oil and sage, a plant rich in vitamins and antioxidants. Frizz is...

Smooth and Rejuvenate Over-Processed Hair Rejuvenate and moisturise hair with a dual-botanical blend of marula oil and argan oil. Theorie Marula and Argan Travel Set is a smoothing and rejuvenating shampoo and conditioner for distressed and over-processed hair. Hair is infused with nutrient-rich argan, marula, sage...

The Power of Marula and Argan Rejuvenate and moisturise hair with a dual-botanical blend of marula oil and argan oil. Theorie Marula and Argan Shampoo is a smoothing and rejuvenating, sulphate-free shampoo for distressed and over-processed hair. Hair is infused with nutrient-rich Argan, Marula, Sage and Grapeseed oils....

The Power of Marula and Argan Rejuvenate and moisturise hair with a dual-botanical blend of marula oil and argan oil. Theorie Marula and Argan Conditioner is a smoothing and rejuvenating conditioner for distressed and over-processed hair. Hair is infused with nutrient-rich argan, marula, sage and grapeseed oils. The...

The Power of Helichrysum Nourish dry, brittle hair with the Theorie Helichrysum Nourishing Conditioner. Featuring an exclusive formula infused with helichrysum extract designed to deeply condition, detangle and hydrate. Ideally suited to nourish hair suffering from the effects of excessive heat, overprocessing and environmental factors. Delivering extreme...

The Power of Helichrysum Nourish dry, brittle hair with the Theorie Helichrysum Nourishing Conditioner. Featuring an exclusive formula infused with helichrysum extract designed to deeply condition, detangle and hydrate. Ideally suited to nourish hair suffering from the effects of excessive heat, overprocessing and environmental factors. Delivering extreme...

The Power of Charcoal Theorie Charcoal Bamboo Detoxifying Shampoo contains a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength to damaged hair. Hair is left feeling cleaner, lighter...

The Power of Charcoal Theorie Charcoal Bamboo Detoxifying Hair Mask contains a dual botanical blend of Charcoal and Bamboo Extract. Granulated Charcoal banishes impurities while releasing vital minerals. Bamboo Extract gently nourishes and restores beautiful shine. Keratin restores strength to damaged hair. Hair is left...

The Power Of Purple Sage Brighten and restore vibrant blonde and silver hair with the Theorie Purple Sage Brightening Shampoo. Professionally formulated to neutralise brassy and yellow tones. Infused with keratin, sage extract, helichrysum extract and grapeseed oil, this shampoo gently cleanses and revitalises hair texture to...

The Power Of Purple Sage Brighten and restore vibrant blonde and silver hair with the Theorie Purple Sage Brightening Conditioner. Professionally formulated to neutralise brassy and yellow tones. Infused with keratin, sage, helichrysum extract and grapeseed oil, this conditioner seals the cuticle and revitalises hair texture to...

The Power Of Argan Oil This vitamin-enriched Theorie Argan Oil Reforming Shampoo uses advanced oxygen-infused technology to harness the power of Argan Oil. Restoring deep-down moisture and smoothness to distressed hair. An exclusive blend rich in Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins work together...

The Power Of Argan Oil Packed with nutrients, this enriching Theorie Argan Oil Reforming Conditioner uses advanced oxygen-infused technology to harness the power of Argan Oil. Restoring deep-down moisture and smoothness to distressed hair. An exclusive blend rich in Vitamin E, Omega 6, polyunsaturated fatty acids and silk...

Better Hair. Fact. Professionally formulated with a unique complex of oils and extracts, this oxygen-enriched hair mask is an advanced deep conditioning system. Theorie Argan Oil Ultimate Reform Hair Treatment is designed to harness the true power of Argan Oil to restore smoothness and shine. By nourishing...

Charcoal absorbs impurities of the hair while bamboo extract gently nourishes and restores beautiful shine. Each strand is rejuvenated, feeling cleaner, lighter and revitalized. Sulfate-free formula for all hair types.

Save Dry, Frizzy Hair with the Power of Sage and Marula Oil Luxuriously potent botanical hair care, infused with the essential nurturing power of marula oil and sage – a plant so rich in vitamins and antioxidants that its scientific name, Salvere, means ‘to be...

Save Dry, Frizzy Hair with the Power of Argan and Marula Oil Luxuriously potent botanical hair care, infused with the essential nurturing power of marula oil and sage – a plant so rich in vitamins and antioxidants that its scientific name, Salvere, means ‘to be...