Seems that blonde might be making a come back... and in a big way! And all thanks to The Kim Effect! 

The what? What on earth am I talking about? That's right, The Kim Effect. Seems since Kim Kardashian went platinum blonde there was a movement of fellow-fashionistas just waiting in the wings to follow her. 

I couldn't believe my eyes when I recently read on Fudge's Facebook page that they have had a massive 312% increase in our Fudge Professional Clean Blonde Violet Toning Shampoo sales since Miss Kim K decided to go platinum. Yes, you read correctly. A whopping 312%! 

However, going from brunette to blonde in a day isn't as easy as Kim K makes it look. And rightly so, that's a lot of bleach right there. In fact, for most of us it takes weeks, months and, sometimes, even years! Never fear though, with the help of Fudge's Professional Clean Blonde Violet Toning Shampoo it can certainly help make the transition much easier. (It's no wonder their sales are booming!)

Using a blonde toning shampoo (like Fudge's toning shampoo) will help to eliminate brassy yellow tones and keep your gorgeous blonde do looking salon-fab for longer.

For a few salon tips and tricks, Fudge creative director John Vial spill his secrets on you can best look after platinum hair... click here to check them out.